Your SEO Strategy: How to Track Search Engine Rankings

Your SEO Strategy: How to Track Search Engine Rankings

September 13, 2018

Did you know you can measure your SEO success? This will help improve your SEO strategy. Here's how to track search engine rankings and be successful.

Google processes more than 40,000 search queries every second. In a single day, that's more than 3.5 billion searches. It's more than 1.2 trillion searches every year.

What's the best way to get your content in front of all the people searching for answers? An SEO strategy is key. You may even have one for your business already.

When you're using an SEO strategy, you need to know how to track search engine rankings. There are easy ways to keep tabs on your rankings. This article will show you how.

Why Bother Tracking SEO?

Before you start, you should understand why tracking search engine rankings is important. Monitoring SEO performance is crucial to your strategy's success. Why?

If you don't measure it, how can you know what you're doing is actually working? With SEO tracking, you can see the results delivered by your SEO activities.

There are three key performance indicators (KPIs) that factor in your strategy's success:

  • Rankings
  • Traffic
  • Conversions

All three are important, but rankings might be the most crucial.

What Are Rankings?

Search engine rankings determine where your website shows up in search results. In particular, you want to know where your content ranks for certain keywords.

It's important to rank quite high in the results. Studies show the first result in a Google search receives almost 33 percent of clicks. The second-ranked page gets about 18 percent, and third place picks up around 11 percent of all clicks.

If your page isn't ranking, your SEO strategy needs some work. Select less competitive keywords you can dominate. Another option is to invest more in your optimization.

How to Track Search Engine Rankings

Before you make adjustments to your strategy, check your search engine ranking.

How can you check on your SEO progress? Google Analytics might be your first stop. This tool can show you where you rank on your keywords, among other things. Google Analytics can be integrated into your website.

If you have a marketing or SEO partner, they may provide a tool for you. You can use this tool to easily check your search engine rankings. Then you can make a decision about how to adjust your SEO strategy.

What Else Should You Measure?

As mentioned earlier, rankings aren't the only KPI to look at when you want to know how to track SEO progress.

You should also look at traffic and conversion. For example, you can determine how many visitors arrive via organic search versus paid search. You can also look at referrals and other traffic sources.

Conversion rates show how many people take the desired action when they visit your site.

Succeeding with SEO

Success with any SEO strategy depends in part on what KPIs you track. If you want to improve your SEO, track the right metrics and adjust your plan accordingly.

Creating a better SEO strategy is easy once you know how to track search engine rankings. If you want to learn more about SEO strategies and how they can benefit your business, contact us for more information.

About Author

Marketing team in the WPS office located in Mountain View