From 2016 to 2017 there were over 75 million WordPress websites. Some of these include sites for The Walt Disney Company, BBC America, and the Microsoft News Center.
One thing that all these have in common is that they use a dynamic website design.
If your business is starting out and you're planning to launch your website, you have one important question to tackle early on: will you use a static site or a dynamic one?
Both have their pros and cons but one stands out from the other.
Not sure which one is the best choice? Here are 7 major reasons why you should use a dynamic website instead:
The main problem with a static website is that you have an HTML file for every page. If you have a site of 30 pages, you'll have 30 HTML files to work and update on a regular basis.
If you want to make a small edit on the footer, you have to make that update for each file. Otherwise, only the updated pages will reflect this change while the others will still contain the outdated information.
Dynamic websites utilize databases to store and retrieve the information used to build each page. Instead of building a custom database and interface from scratch, most businesses use WordPress, which is a built-in database platform.
This makes the data flexible for customization and business purposes. You can categorize, retrieve data, or load information in any style you want.
This allows you to use the same CMS, WordPress, to create a multitude of website designs. You can use all sorts of plug-ins to get varying degrees of tools, none of which will work on a static site.
One of the best aspects of this flexibility is how easy it is to manage.
Updating your site and maintaining a strong content marketing plan should be the main focus. You don't want to get distracted by technical difficulties. You don't want to waste resources teaching your content creators how to code.
A dynamic website using a reliable CMS is easy for beginners to master. You can teach your bloggers how to post and edit on WordPress in a day. All of the technical difficulties hide beneath an easy-to-use graphical user interface.
Dynamic sites are also easy for those who use integrated tools like WPS Office. Most businesses rely on these programs so having a site design that is compatible with these is always a bonus.
With more than 75 million websites built with a dynamic design, why is it they don't look the same? If Katy Perry's site, the official Star Wars blog, and the New York Times all use WordPress, how is it they all look customized and different?
Dynamic websites are easy to customize. This allows you create and add interactive options to further engagement with your audience. You can add in forms for comments, boost email marketing, and promote social media integration too.
This means with a dynamic design you can let your website function exactly how you want it.
Do you want to focus on a visual design or do you want to put your blog content front and center?
Do you want to integrate Pinterest with your site's media content?
You can do all this and more with a dynamic site but not with a static one.
Speaking of customization, a dynamic website can be as beautiful as you hope.
This is important because today's audience will judge your site based on its appearance in a matter of seconds.
You're not going to increase conversion rates if people check out the moment they think your site is old and outdated. They will think so if you still rely on static, HTML pages.
A dynamic site allows you to customize how your site looks, where you place each bar and button, and how media content like videos behave. This ensures you get the aesthetic design you want and how it represents your business.
With a static site, there is one master folder containing all of the HTML files. You have to work on them one by one. This is not the case with a dynamic site since you can have multiple people editing and adding content at the same time.
This is essential for sites using blog posts to build links and new content. You can have multiple people posting blog entries, editing content, conducting SEO analytics, and more. This makes it easier to get more done.
Many might say that a static website is cheaper for a small business enterprise. This is true if your site only has a few pages and you don't expect to make many changes over the course of a few years.
If you sell multiple products or add new content to a regular schedule, a static site becomes too limited for your needs. You'll have to spend time and money for hours of updates on each page.
Maintenance costs for websites stack quicker than you'd expect.
Say for example your site focuses on selling shoes but you realized at the last moment that the prices were wrong. If you used a static site, you'd have to pay for all the labor and hours to reflect the edit on each page.
Now imagine the scale of expenses if you had to make these changes or other repairs on a daily basis.
For a dynamic site, you only have to make one change in the database and it will reflect throughout the site. This means you can get changes done fast and this reduces overall maintenance expenses.
Don't let your business run dry. Don't waste another day when you can start building an effective dynamic website to draw in traffic and generate profitable leads.
Uncertain about the costs or where to begin?
You can contact us and we'll get you started. You can also read any of our other blogs for other tips and tricks to help your online business take the advantage.