E3 2018 Review - Part 1

E3 2018 Review - Part 1

This year’s Electronic Entertainment Expo (E3) was a cavalcade of wildly imaginative games, gadgets and toys (3,250 to be exact). For the first 20 years of this illustrious event’s history, it had been closed off to the public until 2015 when 5,000 tickets were given to vendors to allocate to the public. The spark from the initial public exclusive was contagious. Since then, the event has grown to accommodate nearly 70,000 attendees (rivaling that of the usual attendance of Comic Con.

Gaming industry uber fans clambered into the 410,000-square foot Los Angeles Convention Center last June 12th-14th to get a sneak peek of what hardware manufacturers, software developers, and publishers from the gaming industry were developing. This article is the first of a 2-part series on the 2018 E3 event covering the highlights and show-stoppers from the big three (Microsoft, Sony, and Nintendo):


Microsoft came out of the gate’s swinging for the fences after revealing their acquisition of several reputable indie gaming studios and 50+ new games that are slated for release on the Xbox platform within the next year. Xbox Executive VP of Gaming Phil Spencer had this to say about Microsoft’s gaming strategy: "[We’re] deep into architecting the next Xbox consoles, where we will once again deliver on our commitment to deliver the benchmark of console gaming."

News started pouring in regarding this quote as many industry experts speculate that this is confirmation that the rumors of a next-gen Xbox hardware codenamed Scarlet are true with its expected release to come sometime in 2020.

Without further ado, here are some of the games that Microsoft teased during their press conference at E3:

Gears of War 5

  • Expected release date: 2019
  • Developer: The Coalition
  • Publisher: Microsoft Studios
  • Series: Gears of War
  • Platforms: Xbox and possibly PC

Halo Infinite

  • Expected release date: TBD
  • Developer: 343 Industries
  • Publisher: Microsoft Studios
  • Series: Halo
  • Platforms: Xbox and PC


With no new hardware to show off at E3, Sony switched up the format of their press conference to focus on their suite of new exclusive games instead. Sony gave viewers exclusive looks at four PlayStation 4 exclusives while promising "stellar announcements from third-party publishers and independent developers.” It’s interesting to note that Sony recently bought the rights to Spiderman from Marvel for $7 million. Months after buying the rights Sony gave the public an extended look at their latest Spider-Man game to make their investment worth-while.

Check out some of the gameplay that was displayed from a couple of Sony’s exclusive games:

Marvel’s Spider-Man

  • Expected release date: September 2018
  • Developer: Insomniac Games
  • Publisher: Sony Interactive Entertainment
  • Series: None
  • Platforms: PlayStation 4 Exclusive

The Last of Us Part II

  • Expected release date: TBD
  • Developer: Naughty Dog
  • Publisher: Sony Interactive Entertainment
  • Series: The Last of Us
  • Platforms: PlayStation 4 Exclusive


Nintendo came out swinging for the fences riding on the back of some of their most famous cult classic gaming franchises such as Super Smash Bros. and Mario Party. Also on display was version of, Fortnite. After making waves on iOS by generating $100 million in revenue in its first 90 days, the wildly successful co-op sandbox survival game, Fortnite, was officially made available for digital download on the Nintendo Switch for free. Nintendo was focused on driving home the multiplayer-friendly nature of these new games to garner greater support for the platform itself.

Check them out for yourself here:

Super Smash Bros Ultimate

  • Expected release date: December 7, 2018
  • Developer: Bandai Namco Studios Sora Ltd.
  • Publisher: Nintendo
  • Series: Super Smash Bros.
  • Platforms: Nintendo Switch

Super Mario Party

  • Expected release date: October 5, 2018
  • Developer: Nd Cube
  • Publisher: Nintendo
  • Series: Mario Party
  • Platforms: Nintendo Switch

Stay tuned for the next part in our 2-part article series on E3 2018 that will feature other notable game studios that made waves at the event:

  • Electronic Arts (EA)
  • Ubisoft
  • Bethesda Softworks

Which game(s) from which developer(s) are you most excited for? Let us know!

About Author

Marketing team in the WPS office located in Mountain View