7 Ways to Improve Your Social Media Profile for Successful Job Search

7 Ways to Improve Your Social Media Profile for Successful Job Search

May 26, 2020

Have you been looking for a job for a while with no success? Probably, the problem is not in your resume, and not in the way you sell yourself during a job interview, but in your social media profiles.

Do you know that 97% of companies use social media for recruiting and selecting qualified job applicants? Whether you are aware of this or not, prospective employers visit and review your LinkedIn, Facebook, Twitter, and Instagram accounts on a regular basis.

So if you want to get the job of your dreams, you should improve your social media accounts. Here are a few ways to boost your job search.

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Image by Erik Lucatero from Pixabay

A. Make your LinkedIn profile look perfect


When it comes to job search, LinkedIn profile plays the most important role. Hiring managers may or may not visit your Instagram, Facebook, and Twitter accounts, but they will definitely check your LinkedIn page.

So first of all, you should focus on LinkedIn and incorporate the following improvements.

1. Update your profile


Your LinkedIn profile must contain the most relevant information regarding your work experience, employment, and professional achievements. If you haven’t updated your account for a few months or even for a few years, you should fix it immediately.

Here is a list of tasks for you:

  • Come up with a catchy yet relevant headline to grab the employer’s attention
  • Edit the About section. Express your current mission, motivation, and skills.
  • Add all your relevant work and education experiences, including volunteering projects and specialized online courses
  • Upload recent media samples to your portfolio, if applicable (e.g., if you are a photographer, upload photos from your latest project).
  • Add new skills, including soft skills (e.g., active listening, emotional intelligence).
  • Don’t feel ashamed to request recommendations from your colleagues and business partners.
  • Upload a new professional profile photo to increase the credibility of your profile.

2. Use a feature called “Let Recruiters Know You’re Open”


If you want to get found by employers on LinkedIn, don’t state in your profile that you are “open to new opportunities” or that you are “seeking the next exciting challenge”. That’s a wrong approach to a job search for two reasons.

Firstly, if you indicate that you are looking for a job, you will be bombarded with irrelevant requests to connect as well as spam messages. Secondly, there is a bias against hiring the unemployed.

The best way to inform prospective employers that you are interested in getting a new job is to use a feature called “Let recruiters Know You're Open”. If you’re currently employed, this indicator will be hidden from recruiters who work at your organization. The indicator will be shown only the hiring managers who paid for the premium “LinkedIn Recruiter” add-on.

3. Proofread your profile thoroughly


It goes without saying that your LinkedIn profile must be perfect in terms of grammar, punctuation, style, and spelling.

If an employer spots a mistake in the text, he will doubt whether you are a perfect fit for the company. He may presuppose that if you are not attentive to details and your grammar is poor, you are not that smart and educated as needed.

So once you finish updating your LinkedIn, you should proofread every sentence and every phrase. Fortunately, there are dozens of online grammar checkers and professional writing services over there. You just need to look through writing websites reviews and choose a tool that works for you.

B. Update your Facebook, Twitter, and Instagram profiles


LinkedIn is not the only social media platform that hiring managers may check before inviting you for an interview. So make sure that your Facebook, Instagram, and Twitter profiles will not scare prospective employers away. Here a few useful tips for you.

4. Hide inappropriate pictures, videos, and other content


Employers never miss an opportunity to get a glimpse of who you are outside the confines of a résumé, cover letter, or interview. And whether you like it or not, they visit your social media profiles to check what content you post, what values you promote, and what life you actually live.

For this reason, you should delete (or at least hide) the following content from all your profiles:

  • Drunk photos and videos
  • Naked or half-naked pictures
  • Any social media content that can be considered as racist, discriminatory, xenophobic, or offensive to human dignity
  • Photos and videos that show someone being hurt, humiliated, or attacked
  • Sex-related content
  • Content that shows that you are loyal to a brand that competes with your prospective employer. For example, if you apply for a job at McDonald’s, get rid of tweets where you write how much you love Burger King

5. Share content relevant to your job search


Do you want a prospective employer to believe that you are an expert in your niche? If yes, you should share content that is relevant to your job on your Facebook and Twitter timelines. It will help you to convince your prospective employers that you a true professional who watches market trends closely.

Let’s say you work in real estate. If you share The Wall Street Journal’s article Buyers Return after Rent-Control Slams New York Apartment Values and Forbes’ article Things to Know about the Affordable Housing Crisis on your Facebook profile, it will work in your favor.

Once a hiring manager will see your social media posts, he will think, “This candidate has a good understanding of what is going on in the real estate. We definitely need to invite her for an interview.”

6. Consider creating an extra social media account


Do you have accounts across all popular social media platforms, including Facebook, Instagram, and Twitter? Do you use your accounts actively? If you don’t have an account on one of the platforms, or if you haven’t used your account for a long time, it might be necessary to fix it.

Some of the companies are obsessed with social media, and they put lots of time and effort into growing their social media presence. And they require the same from their employees.

So before you apply for a job at a specific company, look through its social media profiles. For instance, if you see that the company actively interacts with its customers and employees on Twitter, you should consider starting a Twitter account.

7. Showcase your best works


Do you work in a creative field? You can use your social media to showcase your portfolio. If you are a graphic designer, illustrator, photographer, or artist – publish your artworks on Instagram. If you are a writer, journalist, film producer – share links to your works on Twitter and Facebook.

Social media will help you to reach a wide audience and find prospective employers. Recruiters will come across your works and offer you a job. If you don’t have a portfolio website, a portfolio on social media is a must.

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Screenshot source: https://www.instagram.com/irenriver/

Wrapping up


The way you use your social media platforms influences your job search. So if you do want to get a highly-paid job, you should do your best to make your LinkedIn, Facebook, Twitter, and Instagram accounts look perfect.

Use the tips given in this article and take your job search to the next level.

About the author:

Daniela McVicker is a career coach. She’s also a business communication coach, helping future job applicants to write business emails to help them achieve success on their career paths. You can check her last review of Grabmyessay.

About Author

International operations department for WPS Office.