Industry Analysis Suggests WPS Office Is Chipping Away at Microsoft Office Suite’s Market Share

Andy Pan



A pair of articles in influential industry publications came out in the last few weeks that help validate WPS Office as the (SMBs), students, and even home users who need a free office suite—particularly those looking for the best free Microsoft Word alternative.

Seeking Alpha, a leading platform for investment research with 4 million registered users and 85 million average monthly page views in the past year, ran an article with the headline “WPS Office, Not Google’s G Suite, Is the Bigger Threat to Microsoft Office.” In the article, author Motek Moyen notes that “…China-developed WPS Office is rapidly attracting small businesses and home users away from Microsoft Office and Office 365.”

Moyen points out that a key factor behind the success of WPS Office is that the free business suite, which was designed to improve office productivity, was coded in 2005 to match the user experience and interface of MS Office. This helps differentiate it from other MS Word alternatives like Google’s G Suite, which had been expected to be a stronger rival to the Microsoft Office Suite than WPS Office. That has not turned out to be the case, as Moyen writes: “The uncanny resemblance of WPS Office’s programs to Microsoft Word, Excel, and PowerPoint makes it more of a threat than Google’s G Suite.”

When comparing “emerging rivals” to MS Office/Office 365, Seeking Alpha refers to WPS Office as “The biggest of these under-the-radar contenders.” To defend this assertion, Moyen notes that WPS Premium, which WPS Office offers for $44.99 per year or $79.99 for a lifetime license as an alternative to its free office software, costs considerably less than the Microsoft Office 365 ProPlus plan at $12 per month.

The Seeking Alpha analysis concludes: “…the fact that WPS Office programs look and operate like Microsoft Office/Office 365 makes it more dangerous than Google’s G Suite or Bitrix24.”

Soon after the Seeking Alpha article was published, CIO Dive—which is part of digital media company Industry Dive—released a brief titled “Is Microsoft Office 365 Facing Disruption? Potentially in the SMB Market.” In the brief, author Justine Brown notes that even though Office 365 has other competitors, the approach of WPS Office “is unique in how similar it looks and acts like Office 365.”

Brown emphasizes that the success and popularity of WPS is particularly strong among small businesses. She notes that while attention has in the past primarily been paid to giants Microsoft and Google when it comes to workplace productivity software, that trend appears ripe for disruption as, she writes: “A new, lower cost competitor may have the potential to cut into the two giants’ market dominance.”

To understand more about why so many users prefer WPS Office as not only the most attractive alternative to Office 365 but as a better complete solution for iOS, Android, and Windows PC, check out a few of our previous posts:

WPS Office: Not Just an Alternative But the Complete Choice for SMBs

New WPS Cloud: Expanding the Boundaries of Office Software

What to Do When Your Microsoft Office Trial Expires