Content Writing Trends To Look For In 2018

  • Productivity, Business

Beginning of a year is a great opportunity to enhance the knowledge acquired earlier and take a look into the future. Both professionals and beginners realize how important it is to be competent and familiar with the key movements and trends appearing within their scope of activity. Minor changes happen all the time, and they should definitely be known to those who want to stay involved in business. There are trends writers should remember and take into consideration in 2018.

The E-World Develops
Currently, people are online 24/7. They get notifications about the most recent events concerning both their close environment, and the whole world. There are many e-books published every single year. The mass media, international companies, and sole proprietors work online; therefore, proficient writers should have no problem finding a place to work. However, despite the technology growth, one of the new trends is about people. The language the writers use has to be engaging and conversational.
Here is rule #1: focus on the readers first, and then deliver the message.

Context Matters
There is a popular phrase: it does not matter WHAT you say, but HOW you say it. This is another aspect every writer should focus on while working on his or her papers. People tend to get tired fast of old strategies prevailing, for example, in sales. Aggressive marketing is no longer as profitable as it was before. According to Jeff Hart, Head of Content Writing department at SolidEssay, whenever a reader sees a text, he or she has to find something interesting for themselves.
Rule #2: the percentage of individual approach has to be increased in order to make any text better in 2018.

Attention Span Shortens
One more trend can be described with the help of the following situation: there is a person surfing the Internet and scrolling pages. Their brain works fast to catch the most important points in the article they read. In the modern world it is complicated to find time to read long papers. Even if some piece of news is interesting but too lengthy, the reader will probably skip it and move to another shorter text. This is the reality people live in. It has to be accepted by writers who work for people to read their papers.
This makes rule #3 which consists of several subpoints:
-Every text has to be scannable: it should be clear what it is about from the first look; -Headlines should be engaging; -Bullet points should be used to organize the paper better; -Sentences should be short and precise.

Visual Content Wins the Game
“If it is hard for people to comprehend a classic written text for more than 8 seconds, then visual content spreading over the Internet can increase the attention span,” says Senior Content Marketing Manager Monica Roberts at ConfidentWriters. Any data presented in a form of a diagram, table, or chart becomes illustrative and easy to understand. This is always a plus when a lot of numbers should be analyzed within only one paper restricted in length. Therefore, rule #4: use graphs, pictures, and videos to attract readers’ attention. It is obvious that a proficient writer always seeks professional growth. People working in this sphere have to broaden their horizons and stay flexible. The guidelines presented above can help both beginners and experienced authors. In a solid paper of 2018 the attention is primarily on the reader, the sentences are precise and paragraphs short and well-organized, the visual content is added, and the language used is engaging and conversational.

Author bio:
Paul Bates is a content writing manager and proofreader at BeeStudent. He’s also a regular contributor to HuffPost, TheBalance and Instructables.